The words “brainstorm” and “brainstorming” are very common in our vocabulary, but there is a specific technique developed called brainstorming, which is what this episode is about.
Brainstorming is used to expand the number of choices to choose from. The guiding principle is that quantity of ideas breeds quality of ideas. Brainstorming separates the creative act of coming up with ideas from the critical act of deciding. The key to this is to defer judgment, to suspend all assumptions, preconceptions, and criticism.
This episode discusses:
- History of Brainstorming
- Purpose of Brainstorming
- Brainstorming Process
- Define Your Purpose
- Selection of Participants
- Selection of Facilitator
- Selection of Recorder
- The Three-Phases of the Brainstorming Process
- Solo Brainstorming
- Brainstorming Tools
References used in this episode:
- Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition), by Michael Michalko, Chapter 34, Brainstorming.
- The Creative Spirit, by Daniel Goleman, Paul Kaufman, and Michael Ray, page 38, on the importance of humor and playfulness when brainstorming.
- Cracking Creativity: The Secrets of Creative Genius, by Michael Michalko, pages 257-28.
- Management: Skills and Application, by Leslie W. Rue and Lloyd L. Byars, pages 81-83.
- Getting to Yes: Negotiating Agreement Without Giving In, by Roger Fisher and William Ury, Chapter 4, Invent Options for Mutual Gain, for a good discussion on brainstorming, and brainstorming with the other side and how to mitigate the associated risks.
- Manager Tools Podcast Episode on Brainstorming, Part 1 of 2
- Manager Tools Podcast Episode on Brainstorming, Part 2 of 2
- Wikipedia Article on Brainstorming
- Exploding Creativity Episode for discussing Creativity as a Process
- Exploding Creativity Episode on Emotions
- Exploding Creativity Episode on Decision Making
- Exploding Creativity Episode on Diversity
- Exploding Creativity Episode on Leadership