A podcast and blog to explode your business and personal creativity.

Exploding Creativity

November 27th, 2008 at 4:02 pm

Episode 7: Brainstorming

The words “brainstorm” and “brainstorming” are very common in our vocabulary, but there is a specific technique developed called brainstorming, which is what this episode is about.

Brainstorming is used to expand the number of choices to choose from. The guiding principle is that quantity of ideas breeds quality of ideas. Brainstorming separates the creative act of coming up with ideas from the critical act of deciding. The key to this is to defer judgment, to suspend all assumptions, preconceptions, and criticism.

This episode discusses:

  • History of Brainstorming
  • Purpose of Brainstorming
  • Brainstorming Process
    • Define Your Purpose
    • Selection of Participants
    • Selection of Facilitator
    • Selection of Recorder
    • The Three-Phases of the Brainstorming Process
  • Solo Brainstorming
  • Brainstorming Tools

References used in this episode:

Tags: , , , , , , , , , , , , , , , , , , , , , , , ,
  • 5 Ways to Spur Employee Creativity
    1:19 pm on February 28th, 2009 1

    […] Episode 7: Brainstorming […]

  • Keith Harmeyer, SmartStorming Principal
    7:49 pm on October 30th, 2009 2

    Excellent audio post. You knowledge and understanding of brainstorming is obviously strong. You mentioned Alex Osborn – interesting that he was a founder of BBDO Advertising (the “O”) which is still one of the biggest agencies in the world today.

    You refer to brainstorming as a “technique.” In fact, it is a complex process that involves a number of steps – which is exactly the way you describe it. The one thing few people have attempted to do is take the complex combination of elements and put them together in a systematic methodology.

    Even Osborn, who wrote further on the subject in the 50s, felt that a number of things were critical to brainstorm success – most of which are typically lacking.

    The #1 thing is facilitator training. In our work, we’ve found that fewer than 10% of people have had any formal training whatsoever in brainstorming. THIS is the the greatest failing of most brainstorming efforts.

    There are many other important considerations, of course. More than I can discuss here.

    Again, thank you for a very thoughtful post. Very thorough and interesting. If you’d like to discuss further offline, please don’t hesitate to contact me.

    Keith Harmeyer

  • Robert W. Sharp
    11:39 am on April 20th, 2010 3

    Here’s a Forbes.com article with some more brainstorming ideas:


  • Getting To Yes Trilogy Book Reviews
    6:17 pm on May 28th, 2010 4

    […] my book reviews from my LinkedIn Amazon widget to my blog. I’ve referenced Getting To Yes in Episode 7: Brainstorming and referenced The Power of a Positive No in Episode 10: The Dark Side of […]

  • Episode 13: Web2Intranet and Creativity | Exploding Creativity
    2:01 pm on November 27th, 2010 5

    […] Episode 7: Brainstorming […]


RSS feed for comments on this post | TrackBack URI

  • Translate

  • Feeds

  • Recent Posts

  • Categories

  • Archives