In this episode I start to scratch the surface of what creativity is, looking at a few definitions, discussing creativity as a process, the terms left-brain and right-brain, the “Seven Intelligences”, learning and creativity, and creativity in the workplace.

 

 Introduction to Creativity [16:09m]: Play Now | Play in Popup | Download

References mentioned in the episode:

• Empires of Light: Edison, Tesla, Westinghouse, and the Race to Electrify the World, by Jill Jonnes, for the quote of Nikola Tesla (page 110). This book is very entertaining. It is part biography, part history, part science, and part business.
• Cracking Creativity: The Secrets of Creative Genius, by Michael Michalko, for a discussion on Einstein’s and Mozart’s techniques. This is an excellent book on creativity tips and techniques.
• Beethoven: The Man and the Artist, As Revealed in His Own Words, edited by Friedrich Kerst & Henry Edward Krehbiel, for the quotes from Beethoven (pages 24 and 29). An interesting book if you’re a Beethoven-phile.
• Blink: The Power of Thinking Without Thinking, by Malcolm Gladwell, for a discussion about left-brain/right-brain.
• The Creative Spirit, by Daniel Goleman, Paul Kaufman, and Michael Ray, for a discussion on creativity and schools.
• How to Change The Way Kids Learn, by Clayton M. Cristensen, in Forbes Magazine, August 11, 2008, for a discussion on creativity and schools.
• The Effective Executive: The Definitive Guide to Getting the Right Things Done (Harperbusiness Essentials), by Peter F. Drucker, for a discussion on Management Theory.
• First, Break All the Rules: What the World’s Greatest Managers Do Differently, by Marcus Buckingham and Curt Coffman, for a discussion on Management Theory.
• Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition), by Michael Michalko, for the discussion of the publishing house study (in chapter 1).