A podcast and blog to explode your business and personal creativity.

Exploding Creativity

September 19th, 2008 at 10:34 am

Episode 4: Decision Making and Creativity

This episode discusses Decision Making and Creativity.

You can and will use creativity in decision making, and you will make decisions in your creative pursuits, and depending how you look at it, creativity and decision making look a lot alike.

This episode discusses:

  • A definition for the term “decision”
  • Intuition, judgment, and emotions
  • Interpersonal intelligence and courage in decision making
  • Intuitive Decision Making
  • A Rational Decision Making Process
  • Considerations of who is involved in implementing a decision and who is involved in making a decision
  • How to maximize creativity in decision making
  • The Wisdom of the Crowd

References used in the episode:

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  • Robert W. Sharp
    11:40 am on April 26th, 2009 1

    Following up on the “wisdom of the crowd,” there’s an interesting article in the 4/25/2009 Wall Street Journal, “How Group Decisions End Up Wrong-Footed”, http://online.wsj.com/article/SB124061065847354263.html.

    Robert Sutton, an organizational psychologist, is quoted: “The best groups will be better than their best individual members, and the worst groups will be worse than the worst individual.”

    Another psychologist, Richard Larrick, is quoted as saying that a well-functioning group will have people with “differing perspectives and experiences who are unafraid to speak their minds.”

  • Robert W. Sharp
    3:57 pm on May 12th, 2009 2

    Here’s an interesting article in the May 2009 issue of Inc Magazine, “Why Gray Matter Matters: Inside the entrepreneur’s brain”, http://www.inc.com/magazine/20090501/charles-jacobs-goes-inside-the-entrepreneurs-brain.html.

    Discusses how emotions are related to decision making.

  • Robert W. Sharp
    10:17 am on June 8th, 2009 3

    Interesting WSJ article on brain research in decision making on crime: http://online.wsj.com/article/SB123205921925787437.html.

  • Robert W. Sharp
    3:53 pm on April 18th, 2010 4

    Here’s a May 2009 Inc Magazine article on an interview with Charles Jacobs, author of Management Rewired: Why Feedback Doesn’t Work and Other Surprising Lessons From the Latest Brain Science”: http://www.inc.com/magazine/20090501/charles-jacobs-goes-inside-the-entrepreneurs-brain.html.

    Some interesting quotes:

    “Objective decision making is a myth. When the area of the brain responsible for logical thinking is activated, it also receives input from the area responsible for emotion. Without input from your feelings, you can’t think long term.”

    “If you are totally consumed by what you do, you begin to tell yourself a story: ‘This is who I am. This is my life.’ You’ve built this big neural network that drives decisions supportive of that. If, instead, you think logically — this is just a job — there’s no context to drive decision making. So your decisions may go against what you really believe.”

    “Recently, we’ve learned a lot about mirror neurons. If I observe you doing an action, the neurons in my brain responsible for that action will fire. So do neurons in the area that indicates intent. I’m not only mirroring your action in my brain; I’m also mirroring the reason for your action. The best thing a leader can do is set an example. Entrepreneurs are really jazzed by what they do. All they have to do is be who they are.”

  • Emotions and Decision Making
    11:19 am on May 12th, 2010 5

    […] blog entry can be thought of as a continuation of Episode 4: Decision Making and Creativity. As I’ve written recently, I’m reading Management Rewired, by Charles S. Jacobs, which […]

  • Episode 7: Brainstorming | Exploding Creativity
    10:29 am on February 1st, 2011 6

    […] Exploding Creativity Episode on Decision Making […]

  • Blink and Tipping Point Book Reviews | Exploding Creativity
    10:41 am on February 1st, 2011 7

    […] Amazon widget to my blog. I’ve referenced Blink in Episode 2: Introduction to Creativity and in Episode 4: Decision Making and Creativity, and I’ve referenced The Tipping Point in Episode 12: […]

  • Primal Leadership and Tribal Leadership Book Reviews | Exploding Creativity
    10:42 am on February 1st, 2011 8

    […] widget to my blog. I’ve referenced Primal Leadership in Episode 3: Emotions and Creativity, Episode 4: Decision Making and Creativity, and Episode 6: Leadership and […]

  • Bipin chandra pant-Asstt Professor(tourism & hospitality)
    10:11 pm on September 20th, 2011 9

    Creativity is a process of developing and generating new novel and unique ideas, views, opinions and systems to solve the problems and to take decision systematically.
    Decision is a process of selecting best course of action among from many alternatives. Decision making is an important function of management because long term survival of organization always depends on managerial decision. Environment is competitive and dynamic so development of creativity or unique ideas is essential for competitive strength.

    Creativity is a process of analyzing organizational problem by system if is not a super human or supernatural ability but process of reflecting internal factors behaviors and knowledge which can be acquired from practice and experiences. Similarly it is not a Devine gift of development or higher education.
    Needs, desires and interests of customer may be change as per environment. In this situation market cannot be lead by the organization only from traditional way of decision making and historical ideas. So creativity play an important role to take modern decision from scientific approach.

  • Hiring for Creativity | Exploding Creativity
    6:25 pm on October 25th, 2011 10

    […] with the basic managerial decision making process of defining what it is you want. (Brought to mind Episode 4: Decision Making and Creativity.) This part mentioned breadth creativity—seeing the big picture—vs. depth […]


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